In everything we do, we seek to protect our data and information. We know it’s like that for you too. Your personal data ("Data") are valuable assets that must be preserved. Therefore, you need to know exactly how they can be used. This is precisely why we created this Privacy Policy (“Policy”).
For you to enjoy all the benefits of the Services and participate in promotions, online events, sweepstakes, voting, make purchases, access free Services and subscribe to Services, the first step will be to create a Hootzpá Account, which is to register with one of the our services.
In order for you to have access to our services and products, you must create your Hootzpá Account, which will provide your login and password. Carrying out this registration requires you to provide us with certain data, such as your full name, email address, date of birth, location and, in the case of subscribing to Services, billing details (as applicable to the Service).
We also collect your Data when you register to access our e-commerce, as well as specific Services that do not use the Hootzpá Account. In these registrations, we usually request the same Data necessary to create a Hootzpá Account.
We also collect your Data when you:
1. Use our Services;
2. Fill out forms, make comments, participate in promotions, votes, online events, sweepstakes, perform searches and other interactions on our Services;
3. And access our Services via your computer, cell phone, smart TV and/or other access device. Data collected from your access to the Services includes: your approximate location (latitude and longitude); your IP address; information from your access device (such as unit identifier, advertising identifier, name and type of operating system); information about your internet connection; your browser type and the pages and content you access on our Services.
Additionally, when you interact with certain Services, we may request access to your photo gallery, social media photos, your access device's camera and microphone, as well as your contact list. In such situations, your prior authorization will always be requested for the collection of said Data.
We collect Data about you from publicly available sources, service providers and partners who provide us with your Data in accordance with applicable law.
What are cookies and what are their uses
Cookies are small text files sent to and stored on your computer. These small files are used to recognize, track and store your navigation as a user on the Internet.
What are the uses of cookies?
The use of cookies to track and store information will enable Hootzpá to offer a more personalized service, according to the characteristics and interests of its users, including enabling the offering of specific content and advertising for each person, benefiting the user experience on the website. Internet.
In general, cookies are used to:
Provide differentiated services, remembering who you are and what your browsing habits are, in addition to accessing information from your registration with Hootzpá;Calculate the size of Hootzpá's audience;
Monitor the progress of promotions. When a promotion organized by Hootzpá uses cookies, the information recorded in the cookie indicates the user's score;
Measure certain browsing patterns, mapping which areas of the Services portals you have visited and your visiting habits as a whole. We use this information to check the browsing routine of our users, and thus offer increasingly personalized content and/or services; It is
Make filling out forms easier and faster. The information contained in each user's cookies can be used to pre-populate data collection forms available on the Internet.
Cookie categories
Necessary: Strictly essential for the functioning of the website, they allow you to browse our websites and use the services and features (e.g. security cookies to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorized third parties).
Performance: These cookies typically collect information anonymously and allow us to determine information such as the number of visitors to a page, how visitors arrived at the site and the pages accessed.
Functionality: Cookies in this category allow Hootzpá to remember information about the user's behavior and preferences, such as, for example, a chosen city. Preference: The loss of information stored in a preference cookie may make the website experience less functional, but does not prevent it from functioning.
Advertising and targeting: Hootzpá uses some cookies for advertising purposes. This is done to deliver advertisements and promote advertising campaigns according to a specific audience. Through these, it is possible to deliver advertisements according to your consumption profile on the website.
Use of third-party cookies
Technology service providers may use their own cookies on the Services, with our authorization, to provide services to Hootzpá. Such cookies will collect your Data on our properties for the purposes set out in this policy.
How to change or block cookies
Most browsers are set to automatically accept cookies. You can, however, change your settings to block cookies or alert you when a cookie is being sent to your device. There are several ways to manage cookies, being possible to create a general block for cookies, block cookies from a specific website and even block third-party cookies in relation to a website. Blocking all cookies will affect how your experience works, as we will not be able to identify your preferences and recommend relevant content and advertising.
Consult your browser instructions to learn more about how to adjust or change your settings, remembering that the desired configuration must be replicated on all devices used to access the Services (such as computers, smartphones, tablets). If you wish, see here the links to change the cookie settings in the main browsers.
You consent that your Data may be transferred, stored and processed in Brazil or abroad by Hootzpá or Partners, in accordance with this Policy. Wherever your Data is transferred, stored or processed by us or our Partners, please be aware that we will take technical and organizational security and confidentiality measures and safeguards to ensure an adequate level of Data protection (see section “How we maintain security of your Data” below).
■ Comply with the terms and conditions of this Policy, the Terms of Use and subscription agreements (as applicable);
■ Enable the purchase and delivery of our products, through e-commerce;
■ Deliver printed content;
■ Process payment, if you contract a paid Service;
■ Confirm and complete your Data, according to the relationship established with you;
■ Comply with the requirements of promotions, commercial actions or contests, in the case of promotions, commercial actions, contests carried out by Hootzpá, or sponsored by other companies, or through partnerships with Hootzpá, provided that you have agreed to participate in such promotions or contests;
■ Send confirmations and fulfill your requests, in the case of paid Services; It is
■ Obtain credit history to help detect and prevent fraud.
■ Respond when you contact Hootzpá, according to the relationship established with you;
■ Conduct polls and research in order to test, troubleshoot, improve or evaluate our Services;
■ Communicate about events, promotions and/or announcements conducted by us and/or Related Companies (as defined in the “Who do we share your Data with” section below) and/or by our partners and advertisers, in your email account -email, text message, messaging application, telephone call (including telemarketing) and instant notification (push);
■ Inform you about changes to our terms, services or policies (including this Policy); It is
■ Offer new Services to you, through your email account, by text message, messaging application, telephone call (including telemarketing) and instant notification (push), including those for which you initiated but did not complete the contract.
■ Provide technical and operational support and ensure the security and functionality of the Services;
■ Prevent illegal, fraudulent or suspicious activities that could cause harm to Hootzpá or third parties;
■ Prevent technical or security problems;
■ Protect our rights and property, including from intrusions and hacking; It is
■ Protect the property rights of others who use our Services.
■ Select and personalize advertisements for you, whether on or off the Services;
■ Customize the content and advertising we display on our Services;
■ Make inferences about content and topics that may be of interest to you;
■ Identify and recommend content, products and services from Hootzpá and Related Companies that may be of interest to you;
■ Create a profile about you, personalizing your experience on our Services and the services of Related Companies.
■ Develop, evaluate performance, test and improve the Services, as well as new content and services;
■ Carry out research, analysis and innovation activities related to the performance and improvement of our Services, or those of Related Companies, or our partners and sponsors;
■ Support advertisers and partners in evaluating the effectiveness and reach of advertisements and also in understanding the profiles of people who access such advertisements;
■ Monitor usage activities and trends;
■ Measure interactions and audience of Services;
■ Develop machine learning
■ Recognize and track your navigation.
■ Comply with legal, judicial and administrative determinations and letters from competent authorities; It is
■ Take or provoke legal, judicial and administrative measures to defend our rights and the rights of third parties, including in any judicial or administrative proceeding.
■ Carry out, support and encourage research, social projects and initiatives related to general social well-being, citizenship, health, education and culture.
■ Use the Data for the same purposes permitted by law to the third party that shared your data with Hootzpá, as well as under the terms of this Policy.
■ We do not allow children under 8 years of age to create a Hootzpá Account or children under 18 years of age to contract paid Services. In these cases, minors must be represented or assisted by legal guardians, in accordance with the law.
■ We also established a parental consent flow so that minors between the ages of 8 and 16 can create a Hootzpá Account. This flow consists of requesting authorization from the legal guardian for the minor to create the Hootzpá Account, which includes the optional filling in of the guardian's CPF for the purpose of proving majority.
We use trusted third-party services and technologies that follow our security standards and are subject to confidentiality obligations.
Your Data is controlled by Hootzpá Tecnology & Innovation (CNPJ /MF 27.865.757/0001-02).
Your Data will be shared with the categories of third parties (below) (together, “Partners”) always in accordance with this Policy, the terms of use of the respective Service (if any), applicable legislation, for the purposes established below.
Sponsors and Advertisers
For the purpose of complying with requirements of commercial actions, promotions or contests, in the case of commercial actions, promotions or contests sponsored by other companies or through partnerships with Hootzpá, provided that you have agreed to participate in such actions or promotions and contests .
Research companies
To offer a service best suited to your profile, we and/or our research partners will contact you to conduct polls and surveys in order to test, troubleshoot or evaluate our Services.
Related Companies
To (i) identify products and services from Related Companies that may be of interest to you; (ii) create a more personalized profile about you for the purpose of helping to personalize your experience in the services of Related Companies; (iii) offer advertising based on your interests; (iv) conduct research and analysis to assist in improving the services of Related Companies (for example, by recommending programs to you that may be of interest to you); and (v) communicate commercial actions, promotions or contests conducted by Related Companies and/or by Hootzpá in partnership with Related Companies. Related Companies mean all companies that are or will be controlled, controlling, affiliated or under common control of Hootzpá Tecnology & Innovation.
Information Technology Service Providers
To (i) provide cloud services for our platform; (ii) host the Services and content; and (iii) provide technical and operational support for the Services. In these circumstances, your Data will be stored and processed on third-party platforms, which may be located in Brazil or abroad.
Technical Support Service Provider
For third parties who provide technical support services to us to provide assistance to users or subscribers. In these circumstances, your Data will be processed by such third parties.
Marketing Service Providers
To offer advertising relevant to your profile, e-mail marketing, telemarketing, SMS, instant notification (push), we rely on third-party services.
Financial Institutions, Payment Method Providers, Payment Method Integrators and Credit Card Companies.
To process payment if you subscribe to a paid Service, we will share your credit card number, bank details, billing details and contact information with financial institutions, payment method providers, payment method integrators and companies of credit cards.
Data Analysis and Credit Partners.
To confirm and complete your Data, we will cross-reference the Data you provide to us with those you have shared with Data analysis companies, including credit.
Government Authorities
To (i) comply with legal, judicial and administrative determinations and also comply with letters from competent authorities and (ii) take or provoke legal, judicial and administrative measures to defend our rights provided for in this Policy and the Terms of Use, including in any judicial or administrative. Government Authorities mean police authorities, public entities and/or other government organizations.
Security entities and fraud prevention
To (i) fulfill contractual obligations; (ii) exercise the terms and conditions of this Policy and/or the Terms of Use and/or subscription agreements to which you have accepted; (iii) prevent illegal, fraudulent or suspicious activities; (iv) prevent technical or security problems; and (v) report violations and/or protect our rights and property.
Measurement Partners.
To carry out audience, reach and relevance analyzes and measurement reports for the Services.
Hootzpá Affiliates
So that they can manage their services using our technological tools.
Partners and buyers of new companies and/or assets
For the sale of Hootzpá’s businesses, assets or equity interests, or the formation of new companies and investments.
business partners
To (i) improve our Services; (ii) expand our business; (iii) develop new businesses, including businesses that involve the provision of Data supplementation services to third parties, for the purpose of facilitating your registration and improving your experience with partners' products and services.
Partners may collect Data from the Services as follows:
Data collected by Partners on our properties
We have Partners that include tags, pixels, cookies and other monitoring tools on our properties. These technologies allow us to track your activities on our properties (such as, for example, measuring activities and trends in the use of the Services), to offer you the best experience using our Services or targeted advertising with an adequate frequency of exposure, always seeking to provide the you a unique and personalized experience.
Data collected by third parties on their own properties.
We have several partners, advertisers and/or sponsors who create and offer you goods and services, as well as sweepstakes, commercial actions and promotions through their own properties that are accessed through the Services. The Data you provide when visiting and/or completing transactions on these third-party websites is requested and obtained by these partners, advertisers and/or sponsors, and is therefore subject to their own Data processing practices.
For information on the Data processing standards of these partners, advertisers and/or sponsors, we recommend that you consult the respective privacy policies on the partner, advertiser and/or sponsor's own website.
We adopt practices and technologies aligned with technical and regulatory market standards, as well as controls that are always reviewed and improved. For information on the Data processing standards of these partners, advertisers and/or sponsors, we recommend that you consult their respective privacy policies. privacy on the partner, advertiser and/or sponsor's own website.
In addition to processing Data in accordance with this Policy, we also collect and process your data anonymously, that is, in such a way that you are not personally identified.
We adopt practices aligned with technical and regulatory market standards for Data security and privacy, with comprehensive actions in technology and organizational processes.
Our measures to preserve your Data against unauthorized access, use, alteration, disclosure or destruction include physical and logical protection of assets, encrypted communications, access management, adherence to secure software development and internal compliance policies that include security in the lifecycle of our Services.
All of these controls are continually reviewed to monitor and react to the context of Internet threats. Even so, we cannot guarantee that our Services are completely tamper-proof. But rest assured: we have teams prepared to detect and respond promptly, should an event or incident occur that compromises the security of your Data or our Services.
If you need any support or have any questions, requests or suggestions regarding this Policy, we are all ears.
We are always improving our Policy and changes will be reflected on this page. So, before using one of our Services, take a look here. You will always be notified of any changes, whether through a notice on the Privacy Portal, in the Services, by sending an email, SMS, instant notification (push) or through other means.
When we post changes to the Policy, we will update the date the last change was posted.
Remember: By continuing to access the Services after such changes become effective, you are agreeing to be bound by the new version of the Policy.
This Policy is part of an ongoing process that seeks to use your information in the safest and most ethical way. Completely thought out for you. Therefore, it is very important for us to hear from you and know your impressions about what we talked about here. You can get in touch by filling out the form below:
Your rights can be exercised in the following ways:
Access your Data and rectify it when it is incomplete, inaccurate or out of date. Therefore, we provide tools and settings in your Hootzpá Account or other Hootzpá registrations you have (as applicable) so that you can access and correct your Data associated with such registrations. If you have doubts, you can also request access and rectification of your Data, as well as confirm the existence of processing, through our privacy team.
You can request the deletion of your Data by canceling your Hootzpá Account or other Hootzpá registrations you have (as applicable) and Hootzpá will permanently delete your Data within 180 days. After deletion, Hootzpá may keep your Data only (a) for the period necessary for the purposes of legal, administrative and arbitration proceedings, (b) to comply with legal and/or regulatory obligations, (c) for the regular exercise of rights , such as, for example, asserting Hootzpá's rights based on the applicable subscription agreement and/or Terms of Use or (d) in an anonymized format.
You have the right to receive your Data in a simplified format. To this end, we provide the option to download the Data linked to the Hootzpá Account.
